NARRATOR:

A series of printed matters of the I Club, a private club in Central in the 1980s. They are designed by Henry Steiner, Hong Kong–based graphic designer of Austrian–Jewish descent. He took the Latin alphabet letter ‘i’ as the club’s visual identity, and with varying forms and shapes of the letter, he created different kinds of printed matter for the club, including a brochure, membership card, invitation card, matchbox, and lounge menu.

The brochure is about A3 size when opened. On one of the pairs of facing pages, there are two full-page images that are staged photographs of objects and printed photos. The background is covered with square mosaic tiles, with pink tiles in the left image and brownish yellow tiles in the right one. The objects and printed photos in the images are things of daily use. Some of them have a shape that resembles the lower-case letter ‘i’, which has a round or rectangular tittle at the top and a vertical stem below. Other objects are placed in a specific way to look like a lower-case ‘i’. For example, a white hair dryer is set to point upwards, where the round air outlet appears to be the tittle of the ‘I’ and the handle appears to be the vertical stem.

The membership card is rectangular and landscape-format with rounded corners. It is approximately the same size as a regular credit card. The theme colours are black, white, and gold. On the front of the card are alternating black-and-white diagonal stripes that take up the upper eighty percent of the image. Below the stripes is a golden silhouette that looks like a mountain. Among the black-and-white stripes on the left, a capital letter ‘I’ is inconspicuously constructed by stripes that slope in the opposite direction, with thicker horizontal strokes at the top and bottom. Two lines of text are embossed at the centre of the mountain silhouette, which are ‘1-2-3-4-5’ and ‘GRAPHIC COMMUNICATION’, respectively.

The invitation card is a landscape-format folded card about the size of an adult’s hand. When opened, the upper half of the card is silvery and reflective. Along the bottom edge there is printed white texts that spells out ‘N-V-I-T-A-T-I-O-N’, the word ‘invitation’ without the first letter ‘i’. The lower half of the card is black. On the left touching the upper edge is the lower half of the capital letter ‘I’, which is red in colour with a white outline. When the card is opened at an angle of about 90 degrees, this lower half of the letter ‘I’ is reflected on the silvery upper half of the card. The print and the reflection together form a complete letter ‘I’. When read alongside the white texts, the word ‘INVITATION’ can be seen.

The matchbox is a small rectangular paper box which has a black-and-white pattern. The top of the box is covered with alternating black-and-white diagonal stripes of uniform width. At the centre is an inconspicuous capital letter ‘I’. It is shaped by the same kind of black-and-white diagonal stripes and almost blends into the background. The letter ‘I’ appears to be 3D, which may be seen as protruding from or sinking into the background.

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