These four questions have been republished in Chinese and English by M+, with October’s permission, to reflect on how the understanding of visual culture has changed since this 1996 enquiry. A new group of respondents is invited to respond to these questions. Their answers will be published here.
OCTOBER 77, Summer 1996, 25–70:
- It has been suggested that the interdisciplinary project of ‘visual culture’ is no longer organised on the model of history (as were the disciplines of art history, architectural history, film history, etc.) but on the model of anthropology. Hence, it is argued by some that visual culture is an eccentric (even, at times, antagonistic) position with regard to the ‘new art history’ with its socio-historical and semiotic imperatives and models of ‘context’ and ‘text’.
- It has been suggested that visual culture embraces the same breadth of practice that powered the thinking of an early generation of art historians—such as Riegl and Warburg—and that to return to the various medium-based historical disciplines, such as art, architecture, and cinema histories, to this earlier intellectual possibility is vital to their renewal.
- It has been suggested that the precondition for visual studies as an interdisciplinary rubric is a newly wrought conception of the visual as disembodied image, re-created in the virtual spaces of sign-exchange and phantasmatic projection. Further, if this new paradigm of the image originally developed in the intersection between psychoanalytic and media discourses, it has now assumed a role independent of specific media. As a corollary the suggestion is that visual studies is helping, in its own modest, academic way, to produce subjects for the next stage of globalised capital.
- It has been suggested that pressure within the academy to shift towards the interdisciplinarity of visual culture, especially in its anthropological dimension, parallels shifts of a similar nature within art, architectural, and film practices.
© 1996 Editors, October Magazine, Ltd.
Respondents: Beng-Lan Goh, Iftikhar Dadi, Gala Porras-Kim, Lee Weng Choy, Yeewan Koon